Escapia Internet Directory Marketing Program Designed To Increase Reservations for Its Vacation Rental Management Customers
SEATTLE – April 13, 2005 – Escapia, Inc., developers of the most technologically advanced, web-based software in the fast growing vacation rental management market, today announced a new, exclusive Internet Directory Marketing Program that enables its vacation rental management customers to list their rental properties on some of the most visited vacation rental directories on the Internet. Fully integrated with Escapia's Vacation Rental Management Software, the new Internet Directory Marketing Program includes exclusive agreements with Beachhouse.com, EscapeHomes.com, Rent101.com, RentalSource.com, and SkiTown.com.
Escapia's agreements with these top Internet Directories eliminates the typical upfront costs associated with property listings. Pay-for-performance based, Escapia's vacation rental management customers are only required to pay for reservations originating from one of the Internet Directories that are part of the Escapia Program. If the listing on the Directory doesn't bring in new reservations, the cost to the vacation rental company is zero.
"Escapia's Internet Directory Marketing Program is truly unique in the industry," said Chris C. Kemp, president and CEO of Escapia. "We not only give our customers an extremely cost effective, zero-risk marketing solution for their business, we give them complete control over the management of the program directly from within their web-based Escapia Vacation Rental Software.
"The future of the vacation rental industry is the Internet. More and more vacationers are utilizing the Internet to find their dream vacation rental property. Escapia's focus on the Internet, the sophisticated web-based tools that we provide to our customers, the Internet marketing edge we enable, and the numerous unique Internet technologies we are developing are testimony to the fact that Escapia is the only software vendor that can deliver a total Internet solution for the vacation rental market."
Escapia is actively pursuing agreements with other vacation rental Internet directories and expects to add many more in the coming months.