Inside Old Town Vacation Rentals’ $5.2M Year, with Vrbo Driving 70% of Demand

In one of the most competitive vacation rental markets in the country, Old Town Vacation Rentals has built a portfolio that performs at scale.

Led by Javier Garrido, Director of Vacation Rentals of Old Town Vacation Rentals, the company manages 32 listings in Key West, Florida while balancing distribution strategy, guest experience, and day-to-day operations across the business.

In 2025 alone, the company generated more than $5.2M in gross booking revenue, with Vrbo representing roughly 70% of total bookings across the portfolio. That level of performance reflects not only the strength of the Key West market, but also the importance of having the right platform in place to support visibility, operations, and channel growth.

By combining Escapia’s deep Vrbo integration with tools built specifically for professional property managers, Old Town Vacation Rentals has been able to maximize performance on its most important channel while continuing to support a broader distribution strategy. 

In a destination like Key West, strong demand comes with equally strong competition. That demand is part of what makes the market so unique. 

Property managers must compete for visibility in a crowded vacation rental market while also managing the day-to-day complexity of running a portfolio across multiple booking channels.

That complexity is amplified in coastal markets, where travelers are often booking whole-home stays for families and larger groups. For enterprise property managers, that can make Vrbo an especially important source of demand and make it even more important to understand which channel strategies, promotions, and marketplace dynamics are driving bookings.

For Old Town Vacation Rentals, success depends on more than simply being listed in the right places. It requires the ability to maximize performance on high-value channels while keeping reservations, guest communication, and operations running efficiently across the portfolio. 

In a market this competitive, both channel visibility and operational control are essential.

Escapia gives Old Town Vacation Rentals the infrastructure to do both.

At the channel level, Escapia helps the team make the most of its strongest source of demand. When reviewing Escapia reporting, Javier noted that Member Only and Early Booking promotions on Vrbo were generating a significant number of bookings, offering a clearer view into which strategies were truly moving the needle.

Those insights help the team better understand how traveler loyalty programs and marketplace promotions are influencing booking behavior.

Across Escapia’s customer base, property managers who move to Escapia see an average 23% lift in Vrbo performance, driven by Escapia’s optimized connectivity and close partnership with Vrbo under the Expedia Group ecosystem. For Old Town Vacation Rentals, that integration helps turn Vrbo into more than just another listing channel. It becomes a core revenue driver.

At the same time, Escapia helps the team manage the operational side of the business from one centralized system. Channel-specific communication templates simplify guest messaging across platforms. Reporting tools such as the Flex Accounting Report provide greater visibility into booking and financial performance. And features like the Reservation Agenda give staff a clear, mobile-friendly view of arrivals, departures, and in-house guests

Old Town Vacation Rentals manages 32 listings — totaling more than 110 bedrooms across Key West and Savannah, with a lean team of about seven people. That includes two managers, one in Key West and one in Savannah, along with roughly five more team members supporting day-to-day operations.

Old Town Vacation Rentals also plays an active role in how the platform evolves. Javier has volunteered to beta test upcoming features such as the new Reservation Grid and regularly shares feedback with the product team.

That relationship reflects something broader: Escapia is not only supporting the business as it operates today but continuing to evolve alongside the needs of professional property managers. 

The results are clear in the data.

In 2025 alone, Old Town Vacation Rentals generated more than $5.2M in Vrbo Net Booking Value, with Vrbo representing over 70% of total booking revenue across its 32-property portfolio.

In a highly competitive coastal market, that level of concentration on a single channel is meaningful. It shows how strongly the company is performing where demand is most aligned with its inventory.

At the same time, the business maintains a diversified distribution strategy. Airbnb serves as a strong secondary channel, while direct bookings and newer integrations contribute to incremental demand.

That balance allows Old Town Vacation Rentals to capture business across multiple channels while continuing to maximize performance on the one that matters most.

For professional property managers, growth depends on more than distribution alone. It depends on having a platform that can support channel performance, operational complexity, and long-term scale in one place.

That is where Escapia stands apart. Built specifically for the vacation rental industry and backed by its close relationship with Vrbo inside the Expedia Group ecosystem, Escapia gives property managers a stronger foundation for both marketplace performance and day-to-day execution. 

For Old Town Vacation Rentals, that means being able to compete aggressively in a demanding coastal market while managing bookings, guests, and operations with greater confidence.

For property managers running in competitive vacation markets, performance depends on more than demand alone. It depends on having the visibility to understand what is driving bookings, the operational tools to manage complexity, and the right platform to support growth over time.

Old Town Vacation Rentals is a strong example of what that can look like in practice.

With more than $5M gross booking revenue in 2025 and a portfolio of 32 listings in one of the most competitive coastal destinations in the country, the company shows what is possible when channel strategy and operational infrastructure are aligned.

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